Monday, January 26, 2009

Welcome to the Innovation Discussion

Innovation goes far beyond the laboratory - far beyond Silicon Valley startups.  Innovation is less an activity as it is a lifestyle or way of thinking.  The best innovators are able to change their frame of reference, see a system, a process or a problem in a way that few others can - then find ways to manipulate, change and ultimately improve what they see in ways never before contemplated.

How often does innovation happen?  Whenever organizations, businesses and communities are active, growing, and joyful, there tends to be a lot of innovation going on.  When there isn't much innovation, interactions are low energy, margins shrink, and life becomes less and less pleasant.

I've been exploring innovation, how it works and how best to apply it to new product development, new markets and positioning of companies both through my consulting practice and through my blog:  http://bransonpowers.blogspot.com.  It has become apparent, though, that my single point of view will only reveal so much.  In order to understand and increase the amount of innovation in business and in our society, we need to engage the insights of a broad range of innovators. 

We need to hear from more than just the inventors or the consultants helping companies innovate - though their insites and examples are invaluable.  Instead, I hope we can engage a discussion with executives, leaders and practitioners in many walks of life - to find examples of innovation everywhere - and discover how we can build more of an innovation lifestyle throughout society.

No comments:

Post a Comment